Hoss Tabrizi is a recognized expert in the area of marketing analytics with emphasis in strategic pricing, promotion optimization, marketing mix modeling, and shopper insights. He is founder and managing director at Strategic Marketing Sciences, based in Newport Beach, California. Hoss also serves on the board of advisors of Analytic Edge, a global marketing analytic firm based in Bangalore India.

Hoss’ experience spans 25 years in North America, Europe and Africa. He has worked directly with a majority of leading U.S. based and International consumer goods manufacturers and retailers. Prior to his current responsibilities at SMS and Analytic Edge, Hoss was Senior Vice President of Advanced Analytics at Symphony IRI based on Chicago. He has also served as Country Manager of Analytics for Nielsen South Africa. Hoss is a lecturer of marketing analytics at the University of California.