Mike is currently the Vice President, Head of Analytics at 360i, the only winner ever of Ad Age’s Agency of the Year 4 years in a row. In that role, Mike is responsible for the success of 3 distinct groups: Digital Analytics, Site and App Analytics, and Brand Analytics.
- Digital Analysts provide everything from measurement plans to custom CMO dashboards, media insights, and optimization recommendations
- Site and App Analytics is a specialist service that focuses on tagging implementation, site testing and optimization, and proper mobile device and app attribution
- Brand Analytics delivers bespoke statistical tools for deep dive analyses such as A/B creative testing, audience segmentation, Marketing Mix Modeling, Attribution Modeling, and Brand Modeling
Prior to 360i, Mike was the Vice President, Marketing and Analytics for uSell.com, an online leader in the re-commerce marketplace. Prior to uSell, Mike was the Senior Partner, Business Science at MediaCom, one of the top 10 largest media agencies in the world. In that role, Mike led advanced analytics engagements with some of MediaCom’s biggest clients in eCommerce, CPG, Finance, Retail, Automotive, and Hotels.
Prior to MediaCom, Mike has also held senior level positions at SymphonyIRI Group, a leading market research and business consulting firm, and Market Fusion Analytics, an innovator in applying advanced analytics solutions to help guide clients growth and business decisions.
Mike is a graduate of Tufts University, where he earned a bachelor’s degree in Quantitative Economics.