Case Studies

Customer Segmentation

BUSINESS CHALLENGE: A QSR client that did not have a loyalty program wanted to better understand purchase behavior their customers to inform targeting strategies- who are my shoppers, what they buy and don’t buy, why and when they buy, etc.? APPROACH: Analysis entailed creating unique IDs from masked credit c...

In-Market Testing

BUSINESS CHALLENGE: A QSR client wanted to understand the effect of a new promotion strategy to drive sales of a specific item on the menu before a national roll-out. APPROACH: Created mutually exclusive test and control groups using a proprietary matching algorithm and used a statistical methodology to eval...

Assortment Optimization

BUSINESS CHALLENGE: A retailer wanted to understand the relationship between product attributes and sales in the category to identify the products that were most incremental to the category APPROACH: Developed a consumer choice model on panel data and quantified the impact of each product attribute on sales whi...

Sales Forecasting

BUSINESS CHALLENGE: A QSR client lacked robust forecasting system to handle varying demand patterns such as higher sales during weekends and an overall declining sales trend APPROACH: Developed a forecasting tool using cutting-edge techniques which analyzed continuous & intermittent demand patterns to generate ...

Promotion Effectiveness

BUSINESS CHALLENGE: A 500 CPG manufacturer wanted to evaluate the impact of Price promotions and other Trade promotion activities to determine an optimal promotion strategy APPROACH: Developed econometric model to measure effect of promotional tactics while controlling for price, competitor price and promotion...

Pricing Strategy

BUSINESS CHALLENGE: A retailer wanted to measure the impact of pricing and discounting on sales of brands across several categories to drive growth of their Private Label brands APPROACH: Developed econometric models to quantify the effect of price changes and discounting on their private label brands and other...

Cross Media Attribution

BUSINESS CHALLENGE: A beverage manufacturer wanted to accurately attribute the sales impact of each marketing and trade activity taking into consideration both direct and indirect effects, particularly for digital media APPROACH: Developed attribution model using econometric modeling techniques and identified ...

Digital Effectiveness

BUSINESS CHALLENGE: An online music streaming service wanted to measure effectiveness of digital media activities and understand how it drives short-term and long-term customer acquisition. In particular, they were looking to optimize paid digital media to increasing customer interaction with their app APPROACH

Brand Equity Drivers

BUSINESS CHALLENGE: A leading automobile manufacturer wanted to investigate relationship between brand equity and growth in “core” sales and measure the long term effect of brand equity APPROACH: Integrated brand equity survey data in a marketing mix model to identify sales driven by brand equity. Developed...

Marketing Spend Optimization

BUSINESS ISSUE: A Fortune 100 CPG manufacturer wanted to measure the ROI of their marketing activities for key brands in their portfolio and were seeking insights to help optimize allocation of media and trade budget APPROACH: Marketing mix modeling analysis to measure the impact of advertising, promotion and t...

Page 2 of 2 1 2

Top