BUSINESS CHALLENGE: A QSR client wanted to understand the effect of a new promotion strategy to drive sales of a specific item on the menu before a national roll-out.

APPROACH: Created mutually exclusive test and control groups using a proprietary matching algorithm and used a statistical methodology to evaluate impact of the new promotion strategy.

BUSINESS IMPACT: The insights from the analysis enabled the Client to make a decision to roll out the promotion strategy across all their stores nationally.