Partnership will enable Analytic Edge to access granular Tik-Tok data to provide advertisers with insights on ROI of their Tik-Tok media investments

Bengaluru, December XX, 2022 – Analytic Edge, a leading provider of technology-enabled marketing and sales analytics solutions, announced that it has been signed-on by social media platform Tik-Tok as an Official Marketing Measurement Partner. Under the partnership, Analytic Edge will have access to granular Tik-Tok data directly from ByteDance and will provide advertisers with deep-dive insights into the Return on Investment (ROI) of their media spends on the Tik-Tok platform.

Analytic Edge will leverage its flagship end-to-end MMM platform Demand DriversTM to analyze the data from Tik-Tok and deliver marketing effectiveness insights to advertisers. The insights and recommendations will allow advertisers to optimize their advertising campaigns on Tik-Tok to maximize ROI.

“We are very pleased to collaborate with ByteDance and come on-board as an Official Marketing Measurement Partner of Tik-Tok,” said Rahul Budhraja, Co-founder and Managing Partner, Analytic Edge. “With this collaboration, our aim is to deliver highly accurate and actionable ROI insights to advertisers on their Tik-Tok media investments.”

About Analytic Edge
Analytic Edge is a global analytics company that leverages technology and advanced analytics to help companies make data-based marketing decisions. Our flagship product Demand DriversTM is a Marketing Mix Modeling (MMM) solution that analyses the historical relationship between companies’ marketing spend and sales performance and helps determine where and how to spend in the future to maximize sales. Analytic Edge works with clients across industry verticals such as e-commerce, mobile apps, gaming, consumer packaged goods, retail, automotive and many others. The company has offices in Singapore, India, US, Mexico, Brazil, UK, China, Japan, South Korea, UAE and Australia.