Customer Segmentation

Identify key customer segments for targeted communication

  • Behavioral segments using transaction data
  • Attitudes & Lifestyles segments using survey data
  • Append Behavioral, Attitudes & Lifestyles segments to customer database

Customer Growth

Drive incremental revenues efficiently by up-selling and cross-selling to the right customers

  • Who has stretch potential?
  • Who to target?
  • With what to target?

Customer Acquisition

Acquire new customers efficiently by targeting the right prospects

  • Who to target?
  • With what to target?
  • Which campaigns to use?

Customer Retention

Protect revenues efficiently by targeting customers likely to churn

  • Who will churn (or default)?
  • When will they churn (or default)?
  • Whom should I retain (Lifetime Value)?