Pricing Strategy

Unlock growth by making well informed pricing decisions

  • Price Elasticity
  • Price Gap Elasticity
  • Price Thresholds
  • Price Architecture

Sales Forecasting

Generate accurate sales forecasts for better inventory management and future opportunity/risk assessment

  • Volume forecast
  • Share forecast
  • Category forecast

Assortment Optimization

Use analytics to optimize which products to offer and in what quantities

  • Assortment Depth
  • Cannibalization effects
  • Micro and Macro level optimization

Promotion Effectiveness

Optimize trade budget by measuring the sales impact of each promotion activity

  • Price Promotion Elasticity
  • Trade Lifts
  • Point of Sales Materials Effectiveness

In-Market Testing

Test whether a particular change or intervention delivers the desired result before rolling it out broadly

  • Design of Experiment
  • Randomized Testing
  • Identify Control Group
  • Statistical Validation