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About Us
Analytic Edge, a C5i group company, is a leading global provider of AI-powered marketing analytics and insights. The company delivers advanced, real-time analytics solutions that help brands make faster, smarter, and more cost-effective marketing and sales decisions.
Through proprietary technology available as SaaS or in-house deployments, Analytic Edge offers always-on analytics capabilities including marketing mix modelling, revenue growth management, campaign incrementality, and new product launch evaluation. Its point-and-click software makes advanced analytics accessible and scalable across teams and markets.
With a client base spanning e-commerce, mobile apps, gaming, consumer goods, retail, and automotive, Analytic Edge supports global organizations from offices in Singapore, India, the US, Canada, Mexico, Brazil, the UK, China, Japan, South Korea, the UAE, and Australia.
We imagine a future where marketing analytics is simple, fast, and accessible to all. This is the future we are building every day.
Deep Expertise – Management team has extensive experience in marketing analytics with deep technical & business expertise
Speed to Insight – We leverage a cloud-based automated technology platform for marketing analytics which means shorter project timelines and speed to insight for our clients
Cost-efficiency – The productivity gains from our technology platform enables us to deliver marketing insights cost-efficiently which allows our clients to scale coverage of analytics
No Black Boxes – We provide clients with full access to our cloud-based platform where statistical models and data transformation assumptions are open for inspection, discussion and debate
Flexibility – Our platform can be customized to adopt client-preferred methodologies and best practices. We also have flexible engagement models – project-based, resource-based and subscription-based
Global Footprint – We have a presence in all Regions through our own offices and channel partners which enables us to provide client service support in most markets
Ability to Scale Rapidly – We can scale rapidly since we leverage technology and we have access to a large talent pool of analytics resources
