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About Us

Why Analytic Edge?

ANALYTIC EDGE provides technology-enabled analytics solutions in marketing & sales effectiveness. We integrate technology, industry knowledge and cutting-edge statistical techniques to deliver “fast, cost-efficient and actionable business insights”

Deep Expertise – Management team has extensive experience in marketing analytics with deep technical & business expertise

Speed to Insight – We leverage a cloud-based automated technology platform for marketing analytics which means shorter project timelines and speed to insight for our clients

Cost-efficiency – The productivity gains from our technology platform enables us to deliver marketing insights cost-efficiently which allows our clients to scale coverage of analytics

No Black Boxes – We provide clients with full access to our cloud-based platform where statistical models and data transformation assumptions are open for inspection, discussion and debate

Flexibility – Our platform can be customized to adopt client-preferred methodologies and best practices. We also have flexible engagement models – project-based, resource-based and subscription-based

Global Footprint – We have a presence in all Regions through our own offices and channel partners which enables us to provide client service support in most markets

Ability to Scale Rapidly – We can scale rapidly since we leverage technology and we have access to a large talent pool of analytics resources

Industry Expertise

Consumer Goods
Financial Services
Leisure & Hospitality
Quick Serve Restaurants

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