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Find out how app-based businesses can adopt a privacy-first method to future-proof measurement using Marketing Mix Modeling. In this study commissioned by META, we have compared last touch attribution and MMM results pre and post App Tracking Transparency (ATT) change.
Analytic Edge, a leading provider of marketing and sales analytics solutions participated in a panel discussion at the Virtual Martech Summit, Europe held on 23rd March 2022. The panel discussion was titled “Inclusivity of Marketing Mix Modeling – Do it Yourself”
Analytic Edge is thrilled to be named among the ‘Top 10 Marketing Attribution Solution Providers 2021’ by MarTech Outlook magazine. Garth Viegas, General Manager, North America, Analytic Edge spoke to MarTech Outlook about why MMM SaaS platforms such as Analytic Edge’s Demand DriversTM are best positioned to leverage the power of modeling, offering marketers the cost, scale, and speed advantages they need to deliver always-on decision support.
Analytic Edge, a leading provider of marketing and sales analytics solutions participated in a panel discussion at the Virtual Martech Summit, Europe held on 22nd July 2021. The panel discussion was titled “The Rise of Self-Serve Marketing Mix Modelling (MMM)”
Analytic Edge, a leading provider of marketing and sales analytics solutions, announced a partnership with Sydney based media consultancy MOT to make their analytics products and services available to clients in Australia.
Analytic Edge, a leading provider of marketing and sales analytics solutions, announced the availability of their new AI-driven Dynamic Forecasting solution to help brands more easily navigate business forecasting and planning challenges in a Covid-19 world…
Analytic Edge, a leading provider of marketing and sales analytics solutions, announced a partnership with Facebook to provide Marketing Mix Modeling (MMM) services to four of Facebook’s advertising clients…
Analytic Edge, a leading provider of marketing and sales analytics solutions, announced that its team in Bangalore has expanded to a larger new office in Bangalore’s technology and start-up hub Koramangala, to make room for rapid growth over the next 18-24 months…
Analytic Edge, a leading provider of marketing and sales analytics solutions, announced the latest version of their flagship solution Demand Drivers™. Deployed by some of the biggest brands in the world, Demand Drivers™ enables brands to…
Marketers today are faced with a multitude of choices ranging from traditional to digital and social media when trying to determine their optimal marketing and promotions mix. Marketing Mix Modeling is a proven tool to help optimize budget allocations….
Rahul Budhraja, Co-Founder and Managing Partner, Analytic Edge, talks about some interesting topics that keep cropping up in client conversations — unified Marketing Mix, upping the use of AI, the emergence of social listening, insistence on more real-time insights…
Bootstrapped Analytic Edge’s technology platform is helping marquee companies optimize their marketing spend. For a consumer goods company planning to launch a new product, the big question is to have the best marketing channel to give it optimal return on its investment…
Facebook announced today it is expanding its list of third-party solutions to measure ad effectiveness, while at the same time, limiting the capabilities of its view tags feature. The company is onboarding marketing partners in three specific areas…
Analytics is permeating our lives in larger ways than we can think. With most companies turning to data companies, the demand for tools and resources that can make sense of the piling data has increased many folds. Hence enter our innovative startups…
As marketers embrace omnichannel advertising to deliver a connected brand experience, marketing executives are spending hundreds of thousands of dollars to understand the types of marketing investments that are most likely to produce viable, long-term revenue growth and profitability…
Analytics India Magazine speaks to Santosh Nair and Vijay Ramaswamy, Co-Founders of Analytic Edge about the company, their philosophy, their solutions and how they help brands gain actionable insights to improve marketing Return on Investment (ROI)…
