3rd August 2021 – Analytic Edge, a leading provider of marketing and sales analytics solutions participated in a panel discussion at the Virtual Martech Summit, Europe held on 22nd July 2021. Stephen Lane, General Manager, UK  joined  Gabriel Matwiejczyk from Facebook and Piotr Kociszewski from Unilever for a panel discussion titled “The Rise of Self-Serve Marketing Mix Modelling (MMM)”. The panel discussed how MMM Software as a Service (MMM Saas) is helping advertisers accelerate their marketing measurement journey.

The key objective for MMM SaaS is to help advertisers move towards always-on, scalable, cross-publisher measurement and planning.


Some key points the panel addressed were:

  • Why is there renewed interest in MMM?
  • What exactly is self-serve MMM and why is it happening?
  • What does this mean for the future of advertising measurement?
  • What are some suggestions for getting started with self-serve MMM?


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About Analytic Edge

Analytic Edge is an analytics company that leverages technology and advanced analytics to help brands make data-based marketing decisions. Their flagship solution Demand Drivers™️ is an AI-driven Marketing Mix Modeling platform that analyses marketing spends versus performance in real time and provides actionable insights to guide future marketing investments. Demand Drivers™️ also offers do-it-yourself options that provide easy scalability and allows brands to run analytics in-house – faster, cheaper, and on-demand. Analytic Edge works with clients across industry verticals such as consumer packaged goods, retail, financial services, travel and hospitality, healthcare and pharma, automotive and many others. The company has offices in India, Singapore, US, Canada, Mexico, Brazil, Argentina, UK, Switzerland, UAE, South Korea, China, Japan, Australia and New Zealand. For more information, visit analytic-edge.com