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Rethinking Marketing Mix Modelling for Direct-Response Brands
Rethinking Marketing Mix Modelling for Direct-Response Brands
Market Mix Modelling (MMM) has become a vital analytical construct as it enables the business to understand key drivers, establish marketing return on investment and do “more with less” in a privacy-first world.
Crafting an Engaging Narrative Around Your Market Mix Model Results
A Playbook for DR-Heavy Advertisers
A Playbook for DR-Heavy Advertisers
In-Housing MMM for MEA Advertisers for Faster, Better Decision Making
In-Housing MMM for MEA Advertisers for Faster, Better Decision Making
Unleashing the power of digital upper funnel campaigns for ecommerce and app-based advertisers
Unleashing the power of digital upper funnel campaigns for ecommerce
Automation and Marketing Mix Modelling – Balancing AI with Human Judgment to Deliver the Best in Marketing Analytics
Automation and Marketing Mix Modelling – Balancing AI with Human Judgment to Deliver the Best in Marketing Analytics
Full-Service vs. SaaS: Optimal Marketing Analytics Models
Full-Service vs. SaaS: Optimal Marketing Analytics Models
The Evolving Role of MMM in Today’s Retail Media Landscape
The Evolving Role of MMM in Today’s Retail Media Landscape
Why omnichannel marketing measurement is crucial for brands
Why omnichannel marketing measurement is crucial for brands
intuition in marketing analytics
Get the Edge; Influencing analytics with tacit knowledge in the organization
marketing mix model that unilever used in poland
 Marketing Mix Models “On-Demand”
synthetic controls testing, test and learn marketing
Revolutionizing Test and Learn with Synthetic Controls
pricing and promotion strategy for big brands
How Brands Make ‘Big Decisions’ About Pricing and Promotion
Trends for marketing analytics
Marketing analytics trends to watch out for in 2023
analysing pricing strategy during inflation, pricing analytics solution
Leveraging analytics to optimize product pricing in inflationary times
guide to marketing analytics, marketing data analytics, marketing analytics
The Ultimate Guide to Marketing Analytics
Why should Companies Invest in Marketing Mix Modeling?
Why should Companies Invest in Marketing Mix Modeling?
Marketing Mix Modeling: Everything You Need to Know | Analytic Edge
Incorporating MMM into your Measurement Program for Better Marketing Decisions
The Value of Calibrating MMM with Lift Experiments
Mobile game publishers must look beyond digital attribution
MMM SaaS Deployment for ASUS
Measuring Marketing Spend in The New Post COVID Cookie-Less World
Marketing Mix Modeling is Ready to Fill the Gaps in the Attribution Landscape
Leverage Analytics to Test Before You Execute
Why Finance Decision-Makers Should Take a Closer Look at Marketing Mix Modeling
‘Always On’ Marketing Analytics for Your Business
Building an In-House Marketing ROI Program
Dynamic Demand Forecasting in the Covid World
3 Reasons ‘In-House’ Marketing Effectiveness Measurement is Getting New Love
Leveraging AI to Improve Marketing Analytics
Lost in Translation: Bridging the Language Gap between Analytics & Brand Practitioners
Is Marketing Mix Modeling Only for Fortune 500 Companies? Think Again
Measuring ROI of Sports Sponsorships
Real-Time Marketing Mix Modeling: The Way Forward
5 Trends Marketing Analytics Companies Should Be Preparing For
Delivering Stronger Marketing ROI with Marketing Mix Modeling
Skills to look for while hiring analytics talent
Are we Misusing Big Data?

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