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Demand Drivers™ is a cloud-based Marketing Mix Modelling (MMM) platform designed for continuous marketing effectiveness measurement. It provides always-on simulation and optimization capabilities, offering more frequent and detailed insights that align with your planning cycles. The solution is offered in full-service, SaaS and SaaS+FTE models. Backed by Analytic Edge's extensive experience, having delivered over 2500+ MMMs globally across various sectors including CPG, digital & mobile, retail, QSR, e-commerce, telecom, and auto, DemandDrivers™ is the tool you need to maximize your marketing ROI.
Traditional MMM methods have limitations for advertisers seeking rapid, scalable results. They tend to be expensive, time-consuming, and lack always-on options. DemandDrivers™ simplifies the entire process of modelling and reporting, providing always-on decision support and multiple advantages.
APls to automatically ingest data
Modelled attribution across all media channels with frequent updates
Easy reporting and simulation for actionable insights
Always-on, frequent insights aligned with planning cycles for actionability
Al and machine learning algorithms to easily ramp up speed and scale
Ability to take MMM in-house without the need for data science teams
Demand Drivers™ follows a structured 6-step workflow – Input, Review, Modelling, Reporting, Simulation, and Optimization – to create high-quality models and generate always-on actionable insights. Our solution offers flexibility with full-service, SaaS, and SaaS+FTE engagement models.
