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Maximize marketing ROI with our AI-powered Always-On Marketing Mix Modelling platform

Demand Drivers Testing1
Demand Drivers Testing1

Optimize your marketing investment with DEMAND DRIVERS™, our fast, user-friendly, and scalable MMM platform.


Demand Drivers™ is a cloud-based Marketing Mix Modelling (MMM) platform designed for continuous marketing effectiveness measurement. It provides always-on simulation and optimization capabilities, offering more frequent and detailed insights that align with your planning cycles. The solution is offered in full-service, SaaS and SaaS+FTE models. Backed by Analytic Edge's extensive experience, having delivered over 2500+ MMMs globally across various sectors including CPG, digital & mobile, retail, QSR, e-commerce, telecom, and auto, DemandDrivers™ is the tool you need to maximize your marketing ROI.

How Can it Help?

Traditional MMM methods have limitations for advertisers seeking rapid, scalable results. They tend to be expensive, time-consuming, and lack always-on options. DemandDrivers™ simplifies the entire process of modelling and reporting, providing always-on decision support and multiple advantages.

APls to automatically ingest data

Modelled attribution across all media channels with frequent updates

Easy reporting and simulation for actionable insights

Always-on, frequent insights aligned with planning cycles for actionability

Al and machine learning algorithms to easily ramp up speed and scale

Ability to take MMM in-house without the need for data science teams

How Does it Work?

Demand Drivers™ follows a structured 6-step workflow – Input, Review, Modelling, Reporting, Simulation, and Optimization – to create high-quality models and generate always-on actionable insights. Our solution offers flexibility with full-service, SaaS, and SaaS+FTE engagement models.

Manual data load & alteration via ui. supplements automated etl for new/ad hoc data

Measurement Partners

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