We at Analytic Edge are committed to protecting the information that you share with us and explaining how we collect, process, and share that information online. When you use our services, you’re trusting us with your information. We understand this is a big responsibility and work hard to protect your information and entrust to keep it secure.
We provide you with insight into the privacy practices employed here at Analytic Edge.
This Policy provides an overview of how at Analytic Edge information of “data subjects” (hereinafter referred to as “You or Your”) personal data are collected, how they’re handled, and how your privacy is protected. In this policy, “we”, “us” and “our'' may refer to Analytic Edge Private Limited or its subsidiaries and affiliates.
Analytic Edge provides technology-enabled analytics solutions in marketing & sales effectiveness. We integrate technology, industry knowledge and cutting-edge statistical techniques to deliver “fast, cost-efficient and actionable business insights”. In this capacity, Analytic Edge may obtain and process on behalf of its prospects, customers (collectively hereinafter referred to as “Users“) certain personal information about its Users’ employees, representatives, consultants, contractors, agents, or other end users who are authorized to use its services (“End User Data“). Analytic Edge may also process your data (“account data”), which may include your name, email address, contact details, location, company name, job title and other related information. If you are an employee or other end user of a Business User, please contact your employer or such Business User with any questions about how your End-User Data is collected and processed, or to seek clarification or exercise any rights you may be offered under data protection laws in your jurisdiction. Analytic Edge, with regard to personal data, might act both as a data controller as well as a data processor or agent that processes End User Data on behalf of its User, which is the controller or owner of such data under applicable data protection laws.
As such, in the latter, Analytic Edge assists its Users to address data protection inquiries from end users to the extent applicable to its services but typically does not respond directly to such inquiries from end-users. Analytic Edge is also a data controller in certain cases where there is an express agreement between Analytic Edge and the client or maybe a controller in certain circumstances where there is a written consent from the client based on business necessities and exigencies. Further, Analytic Edge is also a data controller to the extent of its customers’ data which it obtains and processes directly, through lead-generation platforms where the customer would have given their express consent, social media platforms where the customer could have contacted or email referrals from existing clients, tradeshows where the customer would have visited and shared their contact information with Analytic Edge.
Analytic Edge has appointed a Data Protection Officer (DPO) who shall be the authorized controller of your data provided to us, whose primary role is to ensure that the organization legitimately processes the personal data of its staff, customers, providers, or any other individuals (also referred to as data subjects).
We build a range of services that you would find it on our website, and in order to achieve this we collect personal data from you in a number of ways including:
In the process of rendering our services, we collect the PII, which is the information that can be used to identify you such as, but not limited to:
We may process data about the use of our website and services (“usage data”). The usage data may include your IP address, geographical location, browser type, and version, operating system, referral source, length of visit, page views and website navigation paths, as well as information about the timing, frequency, and pattern of your service use. The source of the usage data is our analytics tracking system and other tools used for web tracking/lead generation purposes. This usage data may be processed for the purposes of analyzing the use of the website and services. The legal basis for this processing is our legitimate interests, namely monitoring and improving our website, services, and improvise the user’s experience as well as your expressed consent where necessary.
We may also process your data (“account data”), which may include your name, email address, contact details, location, company name, job title and other related information. The source of the account data is from third-party sites, job portals, leads / connects from social media platforms like LinkedIn, Twitter, Facebook, YouTube, Instagram, Pinterest, etc., where you have given your consent to store and transmit your individual data for prospective employers and companies. The account data may be processed for the purposes of operating our website, providing our services, ensuring the security of our website and services, maintaining back-ups of our databases and communicating with you. The legal basis for this processing is our legitimate interests, namely the proper administration of our website and business, by the performance of a contract between you and us as well as your consent where necessary. We also process data including personal data collected by Business Users based on their business requirements on which we act only as data processors. The responsibility of classification, demarcation, obtaining consent, privacy compliance and subject access requests is on such Business User.
We may also store your personal data (“profile data”), such as your name, address, telephone number, email address, gender, date of birth, and employment details in our database, so as to contact you directly in the event of a contracting opportunity or sharing a new product portfolio or a service based on your requirements and the opportunities, we intend to share with you. In the latter case the legal basis of processing, if any, is the express consent, provided by you, and the performance of a contract between you and us and/or taking steps, at your request, to enter into such a contract.
Our legal basis for each of the ways we collect information from you has been explained in the earlier sections. Please note where consent forms the basis, you can withdraw consent at any time by contacting our DPO by opting out of any email message using the “unsubscribe” link. In case of data processed by us, where the Business User is the data controller, such withdrawal of consent shall be routed via data controller / business user only.
We use other third parties to perform certain functions on our behalf. Those functions include analyzing or hosting data on cloud-based servers, and other companies that help us improve our products and services.
We offer to our Users the ability to use location-based tracking on certain mobile technologies as part of Analytic Edge’s Services. To provide location-based services on these Analytic Edge products, we and our partners and licensees may collect, use, and share precise location data, including the real-time geographic location of your device. Where available and enabled within the Analytic Edge product configuration, location-based services may use GPS, Bluetooth, and your IP Address, along with crowd-sourced Wi-Fi hotspot and cell tower locations, and other technologies to determine your devices’ approximate location.
We may otherwise disclose Personal Information as permitted or required by law, when we believe in good faith it is necessary for safety purposes, required for legal reporting, or to protect our legal rights or any applicable rules, or to protect the rights of others. We may also disclose Personal Information to our auditors, legal advisors, or to respond to a subpoena. We may also aggregate information that we gather about you (e.g., online sales, traffic patterns) and provide these statistics to others in aggregate form.
However, it is to be noted that we may not be able to withdraw the consent by virtue of contractual commitments where there was an express consent you gave for storing your information for a period mentioned in the contract, or by the law of Land under which we operate.
We process and access to the data we collect from you. The access is provided only on a need to know basis and restricted to authorized personnel.
Although this is mentioned above, we want to emphasize that wherever we’ve asked for your consent to collect or process your personal data, you have the right to withdraw that consent. If you receive email messages from us, you can use the “unsubscribe” link in each message to withdraw consent and stop the mailings.
You can raise your request with any questions you have about these policies or your personal data.
DPO Office, 2nd Floor, North Block, Vaishnavi Tech Park, Sarjapur Main Rd., Bellandur, Bangalore, Karnataka 560103, India. – [email protected]
Legal and compliance dept., 2nd Floor, North Block, Vaishnavi Tech Park, Sarjapur Main Rd., Bellandur, Bangalore, Karnataka 560103, India. – [email protected]
We collect information from you when we/you contact each other, subscribe to our newsletter or fill out a form. When contacting/registering on our site, as appropriate, you may be asked to enter your: name, email address, contact details, location, company name and job title. You may, however, visit our site anonymously.
Any of the information we collect from you may be used in one of the following ways:
However, if at any time you would like to unsubscribe from receiving future emails, we include detailed unsubscribe instructions at the bottom of each email.
We implement a variety of security measures such as maintaining a discrete database, providing access only in case of necessity, access on a need to know basis and such other globally acceptable security measures, to maintain the safety of your personal information when you place an order or enter, submit, or access your personal information. For further help and details, please refer our on-duty privacy representative for Analytic Edge IT ongoing measures/policies at [email protected].
Yes, those cookies are transferred by a site or a service provider to your computer hard drive through your web browser, which enables you to recognize your browser and capture and remember certain information.
We do not sell, trade, or otherwise transfer to outside parties your personally identifiable information. We may also release your information when we believe release is appropriate to comply with the law, enforce our site policies, or protect ours or others rights, property, or safety. However, non-personally identifiable visitor information may be provided to other parties for marketing, advertising, or other uses.
Occasionally, at our discretion, we may include or offer third-party products or services on our website. These third- party sites have separate and independent privacy policies. We, therefore, have no responsibility or liability for the content and activities of these linked sites. Nonetheless, we seek to protect the integrity of our site and welcome any feedback about these sites.
As required by the law we are in compliance with the requirements of COPPA (Children’s Online Privacy Protection Act), we do not collect any information from anyone under 13 years of age. Our website, products, and services are all directed to people who are at least 13 years old or older.
Analytic Edge websites might include links that lead to other websites, websites that are controlled by parties we are not related or connected to. After clicking an outbound link we lose any control of collection, storage, or processing of your personal data that is transferred
The behavior of third-parties is also beyond the scope of our control, therefore is not responsible for the collection, storage, and processing of the information you share with third-parties.
We process personal data as long as it takes to achieve the goal (goals) for which this data was originally collected. After this, your data will be deleted or transferred to an archive, except for cases when it is necessary to continue the processing of your data to abide by the legal and contractual obligations that we have or other rightful and legal purposes.
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You can retract your agreement on the processing of your personal information:
We share your personal information and service data within the Analytic Edge Group. By accessing or using our services or otherwise providing personal information or service data to us, you consent to the processing, transfer, and storage of your personal information or Service Data within the domains within the United States of America, the European Economic Area (EEA) and other countries where Analytic Edge operates. Such transfer is subject to a group company agreement that is based on EU Commission’s Model Contractual Clauses.
We do not intend to sell our business. However, in the unlikely event that we sell our business or get acquired or merged, we will ensure that the acquiring entity is legally bound to honor our commitments to you. We will notify you via email or through a prominent notice on our website of any change in ownership or in the uses of your personal information and service data. We will also notify you about any choices you may have regarding your personal information and service data.
Last updated: June 05 th 2023