Design and execute in-market tests in SynTest™ using the Nobel recognized Synthetic Control methodology, a technique built to help researchers cope with noisy, imperfect test environments, where ideal controls are hard to find. The technique delivers fast, accurate results, more cost effectively than traditional approaches. SynTest™ helps you build experiments with a guided, no-code workflow that takes you from data to decisions quickly, making it easy to run multiple tests with data you probably have already.
SynTest™ can be used to design and execute experiments for several different kinds of marketing, advertising, and business questions:
SynTest™ has 5 modules, built around our proven test & learn project process. Users can create new projects, load and manage data, design projects, view results and compare those results to their own benchmarks. The process guides users through test creation, delivering an optimized test control comparrison based on your business data, your test design parameters, and the use of synthetic controls delivered with built in QA and sensitivity metrics