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with better speed, cost,
and scalability for
in-market tests


Design and deliver in-market tests using the latest techniques with the support of guided no-code workflows and automated QA and reporting.

What is SynTest™?

Design and execute in-market tests in SynTest™ using the Nobel recognized Synthetic Control methodology, a technique built to help researchers cope with noisy, imperfect test environments, where ideal controls are hard to find. The technique delivers fast, accurate results, more cost effectively than traditional approaches. SynTest™ helps you build experiments with a guided, no-code workflow that takes you from data to decisions quickly, making it easy to run multiple tests with data you probably have already.

How Can it Help?

SynTest™ can be used to design and execute experiments for several different kinds of marketing, advertising, and business questions:

  • Matched Market / Geo-Testing for advertising effectiveness, online or offline
  • Lead market or geo testing, for new products and campaigns
  • Matched Store Testing for in-store pricing, promotion, assortment and merchandising
  • Matched Audience Testing to compare online campaigns, creative or executions

Case Studies

Testing Ad Effectiveness for a Travel & Leisure App

Testing Online Coupons for a QSR Retailer

Testing New Digital Advertising for a Skin Care Brand

Digital Merchandising for an FMCG Brand

How Does it Work?

SynTest™ has 5 modules, built around our proven test & learn project process. Users can create new projects, load and manage data, design projects, view results and compare those results to their own benchmarks. The process guides users through test creation, delivering an optimized test control comparrison based on your business data, your test design parameters, and the use of synthetic controls delivered with built in QA and sensitivity metrics

3. Create a Test
5. Compare
Across Projects
4. Analyze & Report
2. Load &
Manage Data
1. Create &
Manage Projects

Measurement Partners

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