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Mobile gaming has experienced explosive growth in recent years, becoming a multi-billion dollar industry. With over 2.7 billion gamers worldwide, mobile games account for nearly half of the global gaming market*…
Marketing Mix Modelling (MMM) has long been used by consumer brands for marketing measurement. While attribution gained popularity with the rise of digital marketing, increasing signal loss…
Predicting sales in less than 1 min. Let’s connect and explore how we can help you leverage your marketing analytics. Connect with Steve Sinha – Managing Director, Australia Date – 4–6 Sep, 2023 Place – Sheraton Grand Mirage Resort, Gold Coast, Australia Click here to Register – https://www.imediasummits.com/fomau
Let’s connect and explore how we can help you leverage marketing analytics to maximize ROI. Connect with our leadership team: Garth Viegas – Managing Director, Americas Jason Ingargiola – Executive Vice President, Sales, North America Bob Gannon – Senior Vice President, Client Engagement, North America Jim Hirshfield – Product Strategy & Business Development lead Amit […]
How Melia used MMM automation to optimize digital advertising ROI