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Artificial Intelligence (AI) in marketing analytics has been a hot topic for some time, and particularly more so in recent months. 17 marketing measurement experts from leading analytics firms published an open letter on the risks of relying on Marketing Mix Modeling (MMM) systems powered by AI. The letter highlighted potential issues with the algorithms […]
In today’s rapidly evolving media and marketing landscape, businesses face increasing challenges in optimizing their marketing budgets and maximizing their return on investment (ROI). As a result, marketing analytics has emerged as a crucial tool to help companies make data driven decisions and drive more effective marketing campaigns. Two commonly available approaches that companies can […]
Predicting sales in less than 1 min. Let’s connect and explore how we can help you leverage your marketing analytics. Connect with Steve Sinha – Managing Director, Australia Date – 4–6 Sep, 2023 Place – Sheraton Grand Mirage Resort, Gold Coast, Australia Click here to Register – https://www.imediasummits.com/fomau
Let’s connect and explore how we can help you leverage marketing analytics to maximize ROI. Connect with our leadership team: Garth Viegas – Managing Director, Americas Jason Ingargiola – Executive Vice President, Sales, North America Bob Gannon – Senior Vice President, Client Engagement, North America Jim Hirshfield – Product Strategy & Business Development lead Amit […]
