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In today’s rapidly evolving media and marketing landscape, businesses face increasing challenges in optimizing their marketing budgets and maximizing their return on investment (ROI). As a result, marketing analytics has emerged as a crucial tool to help companies make data driven decisions and drive more effective marketing campaigns. Two commonly available approaches that companies can […]
Advertising budgets are under increasing scrutiny and rapidly-changing retail conditions are demanding improved solutions for justifying and optimising marketing investments. A focus on evidence-based planning and privacy-safe measurement solutions is driving a return to marketing mix modelling (MMM). The availability of more accurate, timely and relevant ‘always-on’ data is now being utilised to advance analysis, […]
Predicting sales in less than 1 min. Let’s connect and explore how we can help you leverage your marketing analytics. Connect with Steve Sinha – Managing Director, Australia Date – 4–6 Sep, 2023 Place – Sheraton Grand Mirage Resort, Gold Coast, Australia Click here to Register – https://www.imediasummits.com/fomau
Let’s connect and explore how we can help you leverage marketing analytics to maximize ROI. Connect with our leadership team: Garth Viegas – Managing Director, Americas Jason Ingargiola – Executive Vice President, Sales, North America Bob Gannon – Senior Vice President, Client Engagement, North America Jim Hirshfield – Product Strategy & Business Development lead Amit […]
