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Solutions now exist to automate MMM builds – Demand Drivers by Analytic Edge, for example. Leverage the power of cloud-based technology to help accelerate the frequency of delivery of insights. MMM can be built quicker with the right tools and data strategy.Marketing Science Director Global Social Media Company
Thank you and congrats on supporting our MMM initiatives. The results were delivered ahead of schedule. Well done! I was pleased with the level of detail including simulations at final team share out – to bring the team from “past” reporting to future outlook. The level of engagement and QI working with our media agencies and media team led for engaging discussion with the brand teams! This was also a “first” in getting MMM on smaller brands, which previously cost prohibited.Senior Manager Global Confectionary Company
What you have built is a classic demonstration of converting a complex marketing mix model into a simple, dynamic and forward-looking tool that acts as a lighthouse to guide planning versus being used as just a static scorecard to assess marketing investments.Regional Director of Data Science & Innovation Multinational Beverage Company
Your tool we think is one of the best on the market and it worked well for us.Director of Core Analytics Leading Beverage Company
We had completed a few marketing mix modelling studies, but in order to have real-time impact, we needed to make it more accessible. Building MMM SaaS helps us to assess performance and optimizes media in real time. Partnering with Analytic Edge and Facebook helps us to make better decisions in an agile way.- Jeff Lee, Head of Digital ASUS
Soon we are going to start our 2nd waves of MMMs 2021! Before that, we would like to give you a very big CONGRATULATIONS to all the team!Senior Analyst of Consumer Insights Global Confectionary Company
Participating in a Marketing Mix Modelling (MMM) analysis informed our approach to budget allocation and channel focuses. We gained insights into channel impact throughout the year, pinpointed diminishing returns, and honed our ability to scale the right channels at the right times for maximum sales.Sigrid Lundborg, Head of Paid Media Davie Group
Being able to consider different budget allocation scenarios to predict revenue outcomes was very helpful in shaping our media mix for the upcoming months.Tanya Kaliszewski, Reporting and Insights Lead Davie Group
Marketing Mix Modelling (MMM) has long been used by consume packaged goods brands for holistic marketing effectiveness measurement. Attribution gained popularity with the rise of digital marketing.
New research by Analytic Edge, commissioned by Meta, shows that for ecommerce and app advertisers adding reach campaigns on Meta technologies to their performance advertising can drive $4.3 in revenue for every $1 invested. The research also shows that Meta upperfunnel campaigns deliver 8.5x more revenue than television.
Predicting sales in less than 1 min. Let’s connect and explore how we can help you leverage your marketing analytics. Connect with Steve Sinha – Managing Director, Australia Date – 4–6 Sep, 2023 Place – Sheraton Grand Mirage Resort, Gold Coast, Australia Click here to Register – https://www.imediasummits.com/fomau
Let’s connect and explore how we can help you leverage marketing analytics to maximize ROI. Connect with our leadership team: Garth Viegas – Managing Director, Americas Jason Ingargiola – Executive Vice President, Sales, North America Bob Gannon – Senior Vice President, Client Engagement, North America Jim Hirshfield – Product Strategy & Business Development lead Amit […]
How Melia used MMM automation to optimize digital advertising ROI
For a multinational confectionery & food company