PriceSense™ is a powerful cloud-based pricing and promotions analytics platform. Measure the impact of your pricing and trade promotions and optimize strategies in real-time with always-on elasticities and promo lifts. Leverage the power of AI and ML algorithms for faster, more cost-efficient and accurate insights. PriceSense™ automates competitor creation using ML techniques and enables scaled modeling of all Promoted Product Groups (PPGs) across markets and channels.
PriceSense™ can be used to determine price elasticity matrix, measure lifts from consumer and trade promotions, and simulate, plan and learn with the Promotion Planner tool. It can help brands answer several typical pricing and promotion related questions:
PriceSense™ has 5 modules that deploy automation and AI to provide 50% faster time to decision compared to traditional techniques.