Bangalore / Sydney, 28 April 2021 – Analytic Edge, a leading provider of marketing and sales analytics solutions, announced a partnership with Sydney based media consultancy MOT to make their analytics products and services available to clients in Australia. MOT will offer Analytic Edge’s portfolio of solutions to their existing clients as well as to other clients across industry verticals in the region.

Analytic Edge offers brands a range of solutions that enables them to maximize Marketing Return on Investment (MROI). Their flagship solution Demand Drivers™️ is an AI-driven Marketing Mix Modeling platform that analyses marketing spends versus performance in real time and provides actionable insights to guide future marketing investments. Demand DriversTM also offers do-it-yourself options that provide easy scalability and allows brands to run analytics in-house – faster, cheaper, and on-demand.


A specialist media consultancy created to help brands take more control of their media, MOT provides a wholistic approach across strategy, consumer insights, data, operations, education, partnerships & execution to help clients solve a variety of marketing & media challenges.


“Analytic Edge already works with leading brands around the world to help them maximise marketing performance and growth.” said Rahul Budhraja, Managing Partner, Analytic Edge “We are delighted to partner with MOT to bring our solutions to clients in the region.”

Commenting on the partnership Steve Sinha, Chief Media Officer, Media Operations Transparency said “Our mission is to help brands take more control of their media. Invariably this means helping brands take more control of their data, so we are a very complementary fit. We see excellent synergies in MOT’s and Analytic Edge’s portfolio of offerings. We are both seeking deeper insights from an improved use of data to help brands improve their marketing effectiveness and succeed.


About Analytic Edge

Analytic Edge is an analytics company that leverages technology and advanced analytics to help brands make data-based marketing decisions. Their flagship product Demand DriversTM is a Marketing Mix Modeling (MMM) solution that analyses the historical relationship between brands’ marketing spend and sales performance and helps determine where and how to spend in the future. Analytic Edge works with clients across industry verticals such as consumer packaged goods, retail, financial services, travel and hospitality, healthcare and pharma, automotive and many others. The company has offices in India, Singapore, US, Canada, Mexico, Brazil, Argentina, UK, Switzerland, UAE, South Korea, China, Japan, Australia and New Zealand. For more information, visit


About Media Operations Transparency

 Working as embedded Chief Media Officers, MOT have helped a range of major brands take more control of their media and worked across a number of major marketing & media transformation projects. Taking a wholistic approach to all aspects of media effectiveness, MOT help brands create bespoke solutions to managing an increasingly complex landscape. For more information, visit