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Marketing Effectiveness Accelerator 2026
November 26, 2026
People Inc., NYC
Advertising Research Foundation’s Marketing Effectiveness Accelerator 2026 brings together marketers, researchers, modelers and data scientists, the event will explore attribution, marketing mix modelling, AI and the science of marketing performance measurement through evidence-based insights and practical case studies.
Join our session on:
The Missing Variable in MMM – Measuring the ROI of Creative
November 10, 1.40-2.00 pm, People Inc., New York City
In this session, learn about three key points:
1) Why it’s critical to measure creative within MMM
2) How to measure creative
3) A practical example: a client MMM use case showing the ROI of creative
Speakers:
Garth Viegas
Senior VP & Regional Head, Americas at C5i Analytic Edge
Amritansh Sahai
Manager, Marketing Data Analytics at Lenovo
Click here to register – https://thearf.org/arf-events/marketing-effectiveness-accelerator-mea-2026/#register
