Analytic Edge (a C5i company), a leading provider of marketing and sales analytics solutions, announced that it is now a certified partner in APAC for Google’s Meridian Marketing Mix Modelling (MMM) platform. Meridian is an open-source MMM platform built by Google to help advertisers measure the impact of their marketing spends on sales and make smarter, data-driven decisions on marketing strategy and budgets.

Read the press release – https://timesofindia.indiatimes.com/technology/tech-news/analytic-edge-is-certified-partner-in-apac-for-googles-meridian-marketing-mix-modelling-platform/articleshow/118708947.cms