Dr. Santosh Nair is the Founder and Director of Analytic Edge. He has extensive experience in statistical modeling and advanced analytics consulting. During his career, he has developed various analytics solutions to provide insights and deliver value to clients across different industry verticals.
His areas of specialization include Marketing and Media Mix modeling, Pricing, Customer segmentation and Response modeling Loyalty analytics, Testing analytics and Forecasting.
He has driven innovations in testing analytics methodology, enhanced targeting platform for campaign management and developed products such as forecasting systems and automated pricing and simulation tools.
He worked at Genpact and Symphony Marketing Solutions in India and the US in a leadership position and provided analytics consulting to various Clients such as Kimberly Clarke, Bristol Myers Squibb Valassis and SymphonyIRI.
Santosh has a Doctorate in Applied Economics and Statistics from Clemson University in the US. In addition to his consulting experience, Santosh is passionate about developing and imparting training to organizations and individuals on various analytic methodologies and their applications.