Meta and Unilever Report: Marketing Mix Models “On Demand”

In-house marketing measurement resulting in media budget optimisation and increased sales

Read about the approach taken by Unilever and Meta to make marketing mix modelling more scalable. Using a Marketing Mix Modelling SaaS platform, data scientists now concentrate on more complex models while the marketing analytics departments run detailed marketing mix analytics from the platform. Bringing Marketing Mix Modelling in-house delivered better speed, scalability and cost effectiveness.

Terms and Conditions

• All personal information collected by ANALYTIC EDGE will be handled in accordance with ANALYTIC EDGE’s Privacy Policy
• You agree that you are providing approval for ANALYTIC EDGE to enter your details into our database.
• You provide approval for ANALYTIC EDGE to communicate with you using the data provided.
• Individuals can opt out of receiving ANALYTIC EDGE electronic communications by contacting ANALYTIC EDGE directly.
• You understand that you can unsubscribe from our communications at any time.