Business Challenge

This global CPG company wanted to develop a one-stop solution that combined descriptive, prescriptive and predictive analytics. The objective was to enable strategy makers to make well-informed, data-driven decisions faster.


We deployed a sophisticated and automated dashboard with industry leading features.

  • In-built ETL proves that fetched large datasets from autonomous data sources.
  • Descriptive Statistics: The dashboard generated interactive reports with complex algorithms to better understand the current business environment and competitive intelligence.
  • Predictive Statistics: An automated monthly refresh of the model with the latest data available and updated reports.
  • Prescriptive Analytics: AI-ML powered dashboard for monthly forecasts to aid in better planning.


  • 87% Reduction in Turnaround Time: Time reduced from 15 days to 2 days for sales diagnosis reports for senior management.
  • Customized Visual Dashboard: Customized data visualization for descriptive analytics enabled enhanced competitive intelligence.
  • Automated Model Updates: Automatic updates to the underlying models led to more robust decision making in an always-on framework.
  • Rolled out in 16 Markets: Our solution was rolled out widely to enable other markets to adopt MMM-driven insights.