This global CPG company wanted to develop a one-stop solution that combined descriptive, prescriptive and predictive analytics. The objective was to enable strategy makers to make well-informed, data-driven decisions faster.
We deployed a sophisticated and automated dashboard with industry leading features.
- In-built ETL proves that fetched large datasets from autonomous data sources.
- Descriptive Statistics: The dashboard generated interactive reports with complex algorithms to better understand the current business environment and competitive intelligence.
- Predictive Statistics: An automated monthly refresh of the model with the latest data available and updated reports.
- Prescriptive Analytics: AI-ML powered dashboard for monthly forecasts to aid in better planning.
- 87% Reduction in Turnaround Time: Time reduced from 15 days to 2 days for sales diagnosis reports for senior management.
- Customized Visual Dashboard: Customized data visualization for descriptive analytics enabled enhanced competitive intelligence.
- Automated Model Updates: Automatic updates to the underlying models led to more robust decision making in an always-on framework.
- Rolled out in 16 Markets: Our solution was rolled out widely to enable other markets to adopt MMM-driven insights.