Based in Tokyo, Shigeo Matoba has more than 20 years of experience in marketing mix and price promotion analytics, business strategy and client consulting engagements across diverse industry verticals in Japan. He is also the founder of Targeting Research, LLC.

Matoba-san has served as Japan Director for Nielsen Analytic Consulting till 2016, establishing and building marketing analytics and consulting services in the Japan market. Prior to Nielsen, he drove brand marketing and sales for Alfred Dunhill.

Matoba-san has an MBA from George Washington University Graduate School of Business, with a major in Marketing and Marketing Research.