Blog

Revolutionizing Test and Learn with Synthetic Controls How Brands Make ‘Big Decisions’ About Pricing and Promotion Marketing analytics trends to watch out for in 2023 Leveraging analytics to optimize product pricing in inflationary times A Guide to Marketing Analytics Marketing Mix Modeling: Everything You Need to Know Incorporating MMM into your Measurement Program for Better Marketing Decisions The Value of Calibrating MMM with Lift Experiments Mobile game publishers must look beyond digital attribution Measuring Marketing Spend in The New Post COVID Cookie-Less World ASUS and Facebook leverage Analytic Edge’s MMM SaaS for economical, easily scalable, real-time media measurement across markets Marketing Mix Modeling is Ready to Fill the Gaps in the Attribution Landscape Leverage Analytics to Test Before You Execute ‘Always On’ Marketing Analytics for Your Business Why Finance Decision-Makers Should Take a Closer Look at Marketing Mix Modeling Why Finance Decision-Makers Should Take a Closer Look at Marketing Mix Modeling Building an In-House Marketing ROI Program Dynamic Demand Forecasting in the Covid World 3 Reasons ‘In-House’ Marketing Effectiveness Measurement is Getting New Love Leveraging AI to Improve Marketing Analytics Lost in Translation: Bridging the Language Gap between Analytics & Brand Practitioners Is Marketing Mix Modeling Only for Fortune 500 Companies? Think Again. Measuring ROI of Sports Sponsorships Real-Time Marketing Mix Modeling: The Way Forward 5 Trends Marketing Analytics Companies Should Be Preparing For Delivering Stronger Marketing ROI with Marketing Mix Modeling Why should Companies Invest in Marketing Mix Modeling? Skills to look for while hiring analytics talent Are we Misusing Big Data?